Porsche x Pilates Wellness Event

Location: The Nici Hotel

This wellness event brought movement, design and brand alignment in a modern way. 

Hosted at Porche Bournemouth and The Nici Hotel, the experience paired a Pilates-led wellness session with the Porsche brand, creating a morning that felt both energising and elevated. The aim was to introduce new audiences to both the venue and the brand through an experience that felt lifestyle-led rather than promotional. 

My role focused on supporting the planning and on-the-ground delivery of the event, as well as styling both venues. For this we used drape, and drapery Styling. We worked closely with the venue team to manage flow, timings and set-up, as well as supporting the wider creative vision so the space reflected both wellness and brand identity without feeling staged. Drape really helped us encapsulate the luxe, upmarket feel of the brand through flowing, expensive textures.

Particular attention was paid to how guests moved through the space, where key moments landed, and how the environment supported the overall tone of the event. The result was an experience that felt calm, premium and social-media ready, without being overly produced. 

The event generated strong organic reach across social platforms, with guests sharing content throughout the morning. This visibility helped attract new audiences to The Nici Hotel while reinforcing Porsche’s connection to lifestyle, wellbeing and considered design. 

This project reflects the kind of work I enjoy most: collaborative, experience-led events where the focus is on how people feel in the space, not just how it looks.